Kamis, 16 April 2009

Hyundai Genesis

Hyundai Genesis is a rear-wheel drive, full-size car introduced initially as a concept car in the 2007 New York International Auto Show.

Hyundai has introduced the vehicle worldwide, known internally as the BH model, and will initially market the Genesis as a "premium sports sedan" in one body style with three possible engines. The Genesis will at least not initially be introduced to Europe. A coupe version was introduced at the 2008 New York International Auto Show and will join the sedan at a later date.

Hyundai targets 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,[3] with sales goals of 50,000 per year in the United States. According to the Hyundai Chairman and CEO Chung Mong-koo, the Genesis is Hyundai's first entry into the European dominated luxury arena.

According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is a reflection that the vehicle is the first of many premium cars the company will introduce. Edmunds.com gave the car 9.5 out of 10 points, stating that it features a cabin comparable to a top-of-the-line Lexus, but pointed to lacking "brand cachet" as the main problem. The Hyundai Genesis was named the 2009 North American Car of the Year.

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