Since its market introduction in 2009, the Chevrolet Cruze has won the heart of many motorists worldwide. Sporting distinctive, powerful body lines, it launched a revolutionary design language for the Chevrolet brand. With the arrival of the Cruze Hatchback, Chevrolet will be present in full force in Europe's hard-fought compact segment. The Chevrolet Cruze Hatchback will offer customers the style and versatility of a five-door car, while featuring the same qualities associated with the award-winning Cruze Saloon.
"We believe that the Cruze hatch will provide us with a great opportunity to extend Chevrolet's presence in the compact segment," says Wayne Brannon, President and Managing Director of Chevrolet Europe. "If you look at what we achieved with the salon, Chevrolet's best-selling nameplate around the world in 2010, there's every reason to believe that the hatchback, will contribute significantly to Chevrolet's growth in Europe."
When setting out on the tas
k of creating a five-door hatch based on the Cruze Saloon, Chevrolet's engineering and design team had to take into account that the customer base for the compact five-door market is very heterogeneous. The result is a car that need not shy comparison with the mainstream competition in Europe. Featuring a bold, expressive Chevrolet design, the Chevrolet Cruze Hatchback combines a progressively styled passenger cabin and leading interior space with a line-up of efficient petrol and diesel options. In the domain of safety, too, the Cruze delivers a lot of value, with comprehensive safety equipment standard with all models.
"Chevrolet cars are real cars for real people. Our aim has always been to deliver products that appeal to people from all walks of life, irrespective of their social status. The Chevrolet Cruze Hatchback is a material expression of this philosophy and offers a lot of car for the money. It communicates a clear statement in terms of design and styling without compromising on safety, practicality or economy", Brannon continued.
All Chevrolet Cruze Hatchbacks will come with enhancements to the interior. Customers will be able to choose from three different trim levels, LS, LT and LTZ.
Sporty profile, lots of space and technical features
The exterior of the Chevrolet Cruze Hatchback evokes movement and kinetic energy. The main design cues which underscore this impression are the fast roofline, the slightly swept, concave shoulder line as well as the headlamps with their pointed, arrow-like housings. The hatchback's proportions, its short front and rear overhangs, and body sides which slope inward when viewed in profile, all reinforce the car's grounded, secure stance.
"It is the speedy, sporty profile and the wide, confident stance that distinguishes the Chevrolet Cruze Hatchback from many of its more static contemporaries. We were fortunate to have a great proportion from the Cruze saloon to work with", says Martin Love, Chevrolet Cruze design manager.
Like the Cruze Saloon, the hatch has an assertive front appearance created by the horizontally separated radiator grille and the headlamps' twin halogen bulbs. Moving to the rear, the roof-mounted spoiler and a subtle crease in the pillar which runs to the base of the rear screen reinforce the visual expression of speed. The tail light cluster shows attention to detail and contributes to the upmarket appearance of the Cruze.
Inside, the Cruze is characterised by a flowing cabin arrangement, and by copious amounts of space and great versatility. In reference to executions seen in the iconic Chevrolet Corvette sports car, the Cruze features a dual cockpit layout. It is separated by the integrated centre stack which flows into the centre console. In conjunction with the mid-instrument panel, made of fabric or technical grained protein vinyl, and the LED-backlit instrument cluster, these elements add to the feeling of relaxed comfort.
Luggage capacity is 413 litres with the seats up and rear passengers enjoy 974 mm of headroom. Folding the rear seats forward in a 60/40 split increases the cargo volume to 883 litres. Various storage spaces in the two-tier glove box, the centre console and door pockets, as well as the seatback pockets can be used to stow away a wide array of everyday items, such as books, CDs and small laptops.
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