The expressive Mercedes C-Class Coupé sees Mercedes-Benz, now in its 125th year of corporate history, entering a new market segment and for the first time offering a compact, classic coupé. This youthful, sporty two-door car was unveiled at the 2011 Geneva Motor Show.The new model deploys the progressive technology featured on the soon to be launched new generation of the C-Class to deliver an impressive coupé format that combines pure fun at the wheel with exemplary efficiency. In terms of attitude, this debuting model is tailored to a customer group aged 35 to 45 for whom professional success, love of life and a strong sense of responsibility are all important.
"By extending the C-Class portfolio, we are consciously targeting new customers," says Dr Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars.
"The new model is youthful, stylish and dynamic. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupé."
The design: dynamic with classic coupé proportions
From the side, the new coupé beguiles the onlooker with its compact proportions, low silhouette (41 mm flatter than the saloon) with powerful shoulders and a narrow C-pillar in a classic three-box design. Typical coupé features include the short front overhang, long bonnet, steeply raked windscreen and long, stretched out roof. The cabin extends far beyond the rear axle over the rear window in its flat position to a sportily short tail end.
While the wedge-shaped, sloping beltline demonstrates affinity with the C-Class, its strong upsweep into the C-pillar is an entirely distinctive element. The final part of the beltline trim moves sharply upwards to meet the roofline trim. This upsweep not only adds a sporty flourish to the way the side windows look; the shaping at the bottom of the C-pillar also enhances the powerful shoulders.
Front and rear: truly a coupé, truly C-Class
At the front, the new coupé shares the same styling as the latest C-Class and yet still has its own twist. The front view is dominated by the prominent radiator grille surround including the bumper. The centre air intake opens upwards, forming a visual base unit for the radiator grille which has the double-louvre style typical of a coupé. Two chrome louvres extend left and right either side of the central star, tapering off at the outer edges and creating a sporty, arrow-shaped horizontal sweep which gives the front end a pronounced V-shape.
This continues into the side sections which extend from beneath the headlamps and blend into the feature lines along the vehicle flanks, thereby linking the front end with the sides. The side air intakes in the bumper featuring integrated, horizontal daytime running lamps are positioned low down, giving the coupé a road-hugging appearance. The shape of the clear-lens headlamps creates a dynamic impression, and acts together with the bonnet, radiator grille and bumper trim to reinforce the pronounced front section.From the rear, the new Mercedes-Benz C-Class Coupé looks sportily short. Because the roof flows beyond the rear axle with the steeply raked rear window and fluid C-pillars, the appearance of length is reduced. A wide chamfer at the top of the boot lid, which is based on the side panel, highlights the rear's compactness. Positioning the tail lights as far apart as possible emphasises width. The particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower light bands with their more deeply set LEDs. Continuous, horizontal light-catching contours in the bumper further accentuate the broad, deep-set effect. The AMG rear skirt between the exhaust system's tailpipe trim makes the rear end look lighter and gives the vehicle a distinctively sporty and dynamic quality.
In the UK the Mercedes-Benz C-Class Coupé will feature the AMG Sports Package as standard which further enhances the look of the car with AMG bodystyling and 18" AMG alloys.The interior: highest quality with exclusive colour accents
The dashboard instrument panel features a strong, sporty and high-quality design. Three tube rings with a galvanised finish demonstrate the car's sporty credentials to the driver. As standard, the coupé comes with the new generation of three-spoke steering wheel with its chromed central spoke that first appeared on the new CLS. The touch surfaces of the controls are finely detailed and galvanised. The stepped top of the instrument cluster also accommodates the central display and continues onto the front passenger side as a discreet light-catching contour. The central, trapezoidal air vents and the round vents on the outside are highlighted in detail by galvanised trim. The control panel of the new-generation communication and information unit has silver-coloured keys. The combination of matt keys, high-gloss areas and a new thumbwheel design underlines the high perceived value of the interior.
A large section of trim is a high-quality part of the dashboard instrument panel. This extends from the centre air vents across the front passenger side to the outer air vent, emphasising the interior's generous proportions.
The Mercedes-Benz C-Class Coupé is a fully fledged four-seater featuring four sporty, comfortable integral seats. If desired, the backrests in the rear can be folded down to make the boot larger.
