
Development of a production version of the Aviator Concept was authorized with a sales debut set for late 2006. Along with a number of revisions to the concept in the process of creating the production model, the Aviator received a new name: MKX. The new name followed a new nomenclature developed by Lincoln to mimic the alphanumeric naming schemes used by other luxury automakers like Lexusand Acura. The MKZ luxury sedan was the first Lincoln to follow this nomenclature, being closely followed by the MKX. Management at Lincoln originally announced the MKX with a "Mark-Eks" pronunciation during the 2006 auto show circuit, but eventually changed it to the phonetic "em-kay-eks" due to confusion observed among focus groups and dealership personnel.[3] Due to the similarity of the MKX name, regardless of pronunciation, to the MDX name used by Acura for their competing luxury crossover, Honda, Acura's parent company, filed a lawsuit against Ford in January of 2006, eventually settling the case out of court.[4]
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